Los Angeles, CA, US
Summary
Led as a primary agent for elite athletes across Olympic sports, NHL, Formula 1, and NCAA, driving significant business development and managing complex negotiations.
Highlights
Executed over 60 commercial and media partnerships, achieving 225% YoY new business growth with major partners including Red Bull, JPMorgan, and Amazon.
Managed a global venture/brand portfolio for a F1/IndyCar driver, securing equity investments in early-stage tech/consumer startups and high-value brand partnerships with Netflix, Richard Mille, and Textron Aviation.
Identified and analyzed 75+ early-stage sports and consumer startups, providing strategic recommendations and valuation insights to rostered athletes and Wasserman Ventures.
Advised a National Women's Soccer Team (NWSL) expansion bid team, leveraging predictive customer lifetime value (CLV) models to secure commercial partnership commitments in under 60 days.
Negotiated a historic agreement for Jessica Campbell with the Seattle Kraken, establishing the NHL's first woman hockey coach and the highest-held coaching position for any woman in 'Big Four' leagues.